An Internship In The Fashion Industry
By Jill Davis
This summer I was honored to have worked for one of the greatest fashion designers of all time, Ralph Lauren. My official title for the summer was Global and Wholesale Marketing Intern. My office was located in the Ralph Lauren Global Headquarters on the Upper East Side of Manhattan. Each and every day I was excited to see what adventure I would embark on.
As a marketing intern I dealt a lot with digital marketing and social media. If you have not yet had an internship in marketing, I'm sure you will soon realize that marketing has gone almost completely digital due to millennial consumerism and innovation in tech.
One of my favorite parts of my internship was it's emphasis on conducting market and field research. Our goals were to keep updated on all of the latest trends in marketing, fashion and retail. This research allowed me to explore numerous next gen. shops and showrooms around NYC, such as Glossier (beauty brand) and M. GEMI (luxury Italian shoe designer).
As an intern I was also given the responsibility to work with social media and content creation. I posted to our Pinterest account and created content and ideas for the US Open. Although I cannot share every thing that I did, I wanted to share some of my favorite things.
Overall, my summer at Ralph Lauren was amazing, and I hope that you too may embark on an amazing marketing internship like mine.